DTO Marktforschung

Provider description

DTO is an internationally operating market research and consulting company with a focus on B2B market research and strategies. Our core competencies include the analysis of competitors, market potential, customers and suppliers as well as trends and markets in over 100 countries worldwide.

In addition to conducting customized analyses, we support our clients in planning and implementing market-specific strategies for business improvements in existing markets as well as strategies for penetrating and developing new market potential.

Specialized: Our core area is B2B market research. We have become increasingly specialized, so that we mainly develop our expertise in four markets: Industry, Machinery, Cleaning & Medical. Thanks to this focus on selected industries, you receive targeted market analysis and strategy consulting that has been developed with the help of a network of experts.

Interdisciplinary: You receive a multi-layered overview of your market situation thanks to cross-disciplinary collaboration with experts from the social and business sciences, marketing and psychology. We take into account all relevant facets of your company and combine them to create a holistic picture: From data collection to strategy implementation.

Reliable: With the best of market research and strategy consulting, we guide you safely to your goal, even with complex problems and non-transparent or new markets. A structured approach and a systematic approach characterize our way of working. We are always transparent and approachable, even after your project has been completed.

Traceable: In over 12 years, we have gained a great deal of expertise and experience: With more than 1,215 national and international projects and over 100 satisfied customers, we have been able to prove this. Our focus in all our work steps is on the sustainable success of your company.

Supporting: We help you to make more confident project and business decisions by using precise analyses to identify the factors that have an impact on your company and your business. Together, we develop tailor-made corporate and marketing strategies so that you can successfully exploit your market potential.

Software solution

Why market analyses and industry analyses are important for you

Market analyses provide a good insight into the market and industry context, especially in the B2B segment. Customers, products, competitors and other important market players and factors are usually taken into account here. Market analyses are carried out, for example, when a strategic adjustment is pending, a market entry is being prepared, ideas for new marketing and sales campaigns are being sought or new products are to be developed.</p

This is why market analyses and industry analyses are becoming increasingly important in business practice. While they are often already standard in the B2C sector, market analyses are now also becoming increasingly important in special B2B segments.</p

Contents of a professional market analysis

Market analyses can be imagined as a puzzle that results from the analysis activity and only when put together provides a complete market picture.

In essence, an intelligent mix of primary and secondary research should be selected. The availability of secondary sources usually reaches its limits very quickly. This is why it is necessary to conduct interviews with experts and decision-makers, especially in non-transparent B2B and industrial markets. These can be suppliers, (potential) customers, competitors, associations, research institutions or retailers. Aspects that market analyses usually include are, for example, market volumes, market potential, market development, market prices, competitive and competitor information, information on customer clusters, buying centers or product requirements or product trends. Of course, these aspects can be expanded or narrowed down depending on operational requirements.</p

We are often asked who should carry out a market analysis. Some companies hire interns for this purpose or support university theses and research projects. Indeed, this work can provide good initial insights. However, many company decision-makers underestimate the strategic importance of market information. This can be compared to going to the doctor. There are also medical students, general practitioners and specialists. Every company has to decide for itself whether it wants to rely on a professional to diagnose market-specific issues or whether it wants to embark on a cost-effective experiment. Ultimately, of course, it also depends on the goals that a company wants to achieve with a good market analysis. A well-considered and well-founded decision should be made on this basis.</p

We at DTO Research have been specializing in the creation of professional market analyses and competitor analyses for over 10 years. We would be happy to advise you free of charge and without obligation about the possibilities and opportunities associated with a professional market analysis.</p

Contact person:

Mr. Rickmer Görner

Tel.: +49 211 179 660 – 14

E-mail: rickmer.goerner@dto-research.de